Hair Color, Care & Styling

Wella Wholesale Europe

Wella, a leading brand in hair care, colouring, and styling, stands out as one of the most recognizable names in the industry. Established in 1880 in Germany by Franz Ströher, the brand specialises in hair care, styling, colourants, and various beauty products. With a rich history spanning over a century, the brand continues to inspire new trends and set standards in the world of hairstyling.

Collaborating closely with stylists, Wella is at the forefront of innovation, consistently creating groundbreaking products that deliver spectacular effects. The brand’s highly professional range of products introduces a new dimension of experience within the hair salon, appealing to all senses. Rooted in company values and driven by a purpose to make a positive impact on individuals, the planet, and society, the brand is committed to sustainable growth for all stakeholders.

Wella proudly supports the salon industry and the talented artists and stylists it serves across 127 countries worldwide. With a global community exceeding 91 million beauty enthusiasts and industry professionals, including social influencers, ambassadors, followers, employees, customers, and suppliers, the brand has fostered a strong sense of family.

Guided by the belief in continuous improvement, Wella focuses on enhancing products sustainably, minimising environmental impact, and fostering a culture where every employee contributes to the shared success of the company. This commitment ensures that Wella Company thrives for generations to come, embodying the ethos of being better by doing better.