We are Paradoxx

The Sustainable Plastic Free Beauty

We are Paradoxx - Wholesale Europe

WE ARE PARADOXX, founded in 2019 by Yolanda Cooper, is a pioneering brand in the realm of sustainable hair and body care. The brand is committed to offering high-performance products that are up to 100% natural, vegan, and cruelty-free, setting new standards in clean beauty.

Central to their ethos is the belief that natural and clean beauty should not compromise on efficacy. They formulate their hair care and body care products with organic extracts, ensuring they are free from toxins like parabens, sulfates, PEGs, and mineral oil. This commitment extends to their packaging, as they use aluminum to reduce plastic waste and promote recycling. Aluminum, being infinitely recyclable without losing quality, aligns with their mission to combat environmental impact.

Yolanda Cooper, the founder, drew inspiration from her personal journey and a gap she identified in the market. Her vision was to create a brand that offers innovative, natural alternatives in hair and body care, where previously, she found a lack of exciting and effective options in the natural beauty space.

Beyond product excellence, WE ARE PARADOXX is a champion of cruelty-free practices. They are certified by the Cruelty Free International Leaping Bunny programme, ensuring that their entire range meets rigorous standards that exceed legal requirements. Their commitment to ethical sourcing and supplier monitoring underscores their dedication to sustainable practices throughout their supply chain.

In addition to their product innovation, WE ARE PARADOXX has established initiatives like Plastic Free Beauty Day to drive industry-wide change towards more sustainable packaging solutions. This blend of innovation, sustainability, and ethical standards defines WE ARE PARADOXX as a forward-thinking brand in the global beauty industry.