System Professional

Hair quality and beauty.

System Professional Wholesale Europe

System Professional seamlessly blends cutting-edge LipidCode™ technology with the expertise of dedicated hairdressing professionals to redefine the boundaries of hair quality and beauty. This brand goes beyond mere quick fixes, utilising meticulously tested formulas that delve into the intricate science of hair to initiate regeneration from its core. The result is hair that not only looks but also feels healthier and more replenished.

Founded in 1974 by a group of Wella scientists, System Professional emerged from a groundbreaking discovery about the significance of lipids in hair composition. Lipids play a pivotal role in determining various aspects of hair health, including fiber health, elasticity, and responsiveness. Recognizing the constant loss of these vital lipids in our daily activities, System Professional became a brand dedicated to the comprehensive understanding and revitalization of lipids. The brand’s focus extends to the essential binding of lipids to keratin for enhanced strand strength.

Whether you opt for their best-selling Luxe Oil Reconstructive Elixir, Liquid Hair, or Volumize Shampoo, System Professional remains unwavering in its commitment to safeguarding hair from lipid loss, environmental stress like UV rays, and mechanical stress induced by tools such as hairdryers. Even when the sun is not visible, UV rays persist, ready to strip hair of its colour and moisture. Hence, System Professional emphasises the importance of consistent hair maintenance to ensure locks remain happy, healthy, and resilient