Hair Products, Colours, Care & Styling

Subrina Wholesale Europe

Subrina Professional has evolved into a prominent force in the cosmetics industry, recognized for its innovative products and expansive market reach across Europe. Established in 1958 with the pioneering launch of its first conditioner, Subrina revolutionised consumer and hairdresser practices in the region, marking a significant milestone in hair cosmetics development.

The company’s growth trajectory continued with a pivotal merger in 1975 with Vedrog, solidifying its position and expanding its product offerings. Today, Subrina Professional stands as the largest cosmetics producer in its region of Europe, boasting a robust export market that constitutes 80% of its sales. This success underscores its strong and healthy business stature, supported by a dedicated team of over 150 employees spread across three European countries.

Subrina Professional’s commitment to excellence has earned it prestigious accolades, including the esteemed “Slovenia Superbrands 2007” title, highlighting its influence and reputation within the industry. With a focus on continuous innovation and quality, remains dedicated to meeting the diverse needs of its global clientele while maintaining its position as a leader in hair cosmetics.