Selective Professional

Professional hair products

Selective Professional Wholesale Europe

Selective Professional presents a diverse range of tools meticulously crafted to cater to and fulfil the unique needs of hairstylists. This exclusive Italian brand takes pride in being 100% made in Italy, boasting over 30 years of unwavering commitment to excellence. Distributed internationally across 70 countries, the brand stands as a beacon of beauty solutions, delivering unparalleled quality, efficiency, and safety to the hair professional market.

With a rich tradition and expertise in the professional domain, Selective Professional places a strong emphasis on colour and technical services. The brand serves as a reliable assurance for hairstylists, upholding and promoting values such as efficiency, safety, and reliability. Selective, with its Italian heritage and commitment to excellence, invites hair stylists worldwide to experience the beauty, quality, and innovation infused into every product, reflecting the essence of Italian allure and expertise.

Italy, renowned for its love of beauty and fashion, is epitomised by Milan as the capital of fashion. Italian women, envied globally for their beautiful, strong, and thick hair, inspire the essence of the Selective Professional brand. Offering a gateway to the Southern European approach, Selective Professional provides a comprehensive range for hairdressers and stylists, ensuring the accessibility of the Italian allure worldwide. The product line includes high-quality hair products, inspired by nature and crafted from natural ingredients, encompassing hair dyes, styling products, and texturizing solutions suitable for any salon globally.