Reuzel

Hair Pomade – Hair Styling Products for Men – Beard Products

Reuzel Wholesale Europe

Reuzel, pronounced as roo-‘zul, carries a rich heritage originating from the Dutch language, where it denotes lard. However, in the realm of hairstyling, Reuzel has transcended its culinary connotations to become synonymous with unparalleled quality, performance, and swagger in the world of styling products.

Born from the creative minds of barbers and embraced by individuals across the globe, Reuzel has carved a niche for itself as the go-to brand for those who seek to sculpt their style, script their story, and become part of a lasting legacy.

The journey of Reuzel traces back to Rotterdam, Netherlands, some four decades ago, amidst the era of rock-n-roll grit and punk rebellion. It was here that Leen and Bertus, affectionately known as The Bearded Bastard and The Bloody Butcher, embarked on their quest to craft the perfect pomades for the counterculture they embodied. As seasoned barbers and natural provocateurs, they delved into the art of pomade-making with relentless determination, overcoming numerous trials, errors, and even a close encounter with a barbershop fire.

Through their perseverance and dedication, the early iterations of Reuzel’s Red and Green water-based pomades emerged, marking the inception of what would become a global sensation in hair care. Drawing inspiration from traditional barbershop practices and infusing them with modern innovation, Leen and Bertus expanded their product line to cater to a diverse range of hair types, textures, and style preferences.

Today, Reuzel stands as a testament to its founders’ vision and commitment to excellence. From classic pomades tailored for specific customer needs to a comprehensive range of styling and care products, Reuzel continues to evolve while staying true to its core values. With each product bearing the Reuzel name, customers can expect nothing short of the best-in-class formulations designed to adapt to changing styles while preserving timeless attitudes.

Moreover, Reuzel takes pride in its cruelty-free ethos, ensuring that no harm comes to any animals in the making of its products. This commitment reflects the brand’s dedication to ethical practices and underscores its role as a responsible player in the beauty industry.

In essence, Reuzel is more than just a brand; it’s a symbol of authenticity, craftsmanship, and enduring style, inviting individuals from all walks of life to join its family and experience the magic of Reuzel firsthand.