L'Oreal Professinal

The best way to take care of your hair.

Loreal Professionel Wholesale Europe

L’Oréal Professional Products, an integral part of the L’Oréal group for over 110 years, stands as a pillar of excellence in the professional beauty industry. Rooted in a legacy of collaboration with hairdressers, the brand’s mission is twofold: to provide unwavering support to hair professionals and to foster sustainable development within the hair industry, ensuring mutual benefit for all stakeholders.

With an unwavering commitment to reinventing professional beauty, L’Oréal Products embraces a customer-centric approach to lead the digital transformation of the industry. The brand facilitates meaningful connections between its global portfolio of six renowned brands and three local brands, hair professionals, and consumers across diverse markets.

The commitment to sustainability is a cornerstone of L’Oréal Professional Products’ ethos. Aligned with the overarching L’Oréal For the Future program, the division actively pursues a sustainable transformation across its entire value chain. This commitment extends from the thoughtful packaging and formulations of its products to the production and transportation processes.

Renowned for its innovative prowess, L’Oréal Professional Products, a technology leader in the industry, prioritises customer satisfaction above all. The formulas of its professional cosmetics represent the pinnacle of scientific advancements in hair care and protection. The brand offers an extensive range of cosmetics catering to both women and men, providing an ideal selection of shampoos, conditioners, and masks to meet diverse hair care needs.

L’Oréal Professional Products remains steadfast in its dedication to delivering superior quality, technology-driven solutions, and sustainability, setting new benchmarks in the realm of professional haircare.