Helena Rubinstein

Luxury Skincare, Cosmetics & Makeup

Helena Rubinstein Wholesale Europe

Helena Rubinstein, a name synonymous with luxury and innovation in the world of cosmetics, has a rich history dating back over a century. Founded in 1902 by the visionary businesswoman Helena Rubinstein herself, the brand quickly rose to prominence, becoming a global leader in skincare, makeup, and fragrance.

Helena Rubinstein was a trailblazer in the beauty industry, known for her revolutionary approach to skincare and her commitment to empowering women. She believed in the power of cosmetics to enhance natural beauty and boost confidence, and her products were designed to celebrate individuality and self-expression.

One of Helena Rubinstein’s most iconic innovations was the creation of the first waterproof mascara in 1939, a groundbreaking product that revolutionised the beauty industry and remains a staple in makeup bags worldwide to this day. Throughout its history, the brand has continued to push the boundaries of beauty, introducing groundbreaking formulas and cutting-edge technologies to deliver exceptional results.

Helena Rubinstein’s skincare range is renowned for its luxurious textures, potent active ingredients, and scientifically advanced formulations. From anti-aging serums and hydrating moisturisers to rejuvenating masks and revitalising eye creams, each product is meticulously crafted to address specific skincare concerns and deliver visible results.

In addition to its skincare and makeup offerings, Helena Rubinstein offers a range of exquisite fragrances that capture the essence of elegance and sophistication. From timeless classics to modern interpretations, each fragrance is crafted with the finest ingredients to evoke a sense of luxury and allure.

Today, Helena Rubinstein remains committed to Helena Rubinstein’s legacy of innovation, quality, and empowerment. With a continued focus on research and development, the brand continues to push the boundaries of beauty, offering luxurious products that inspire confidence and celebrate individuality.