Fudge

Discover incredible hairstyling and hair care products

Fudge Wholesale Europe

Fudge, a vibrant and unconventional brand, has emerged as a go-to choice for individuals who view hairstyling as a form of self-expression and an extension of their unique personalities. The brand, synonymous with creativity and individuality, offers a diverse range of products that empower users to freely express themselves through their hairstyles.

For those who resist conformity and appreciate the distinctive, Fudge provides an extensive selection of products catering to various hair care needs, spanning from nourishing treatments to lightweight and robust styling solutions. Additionally, Fudge stands out in the realm of hair dye, offering a spectrum of colours to satisfy every individual’s desire, from classic tones to avant-garde hues.

At the forefront of Fudge’s identity is its commitment to empowering hairstylists and enthusiasts alike. Jonathan Andrew, renowned in the industry, serves as Fudge’s Brand Ambassador, contributing to the brand’s ethos of creativity and innovation. Jonathan’s impressive portfolio includes collaborations with celebrities such as Jamie Redknapp, Little Mix, Jamie Laing, and Olly Murs. His expertise extends to red-carpet styling at major events like the BAFTAs, The BRIT Awards, and the National Television Awards.

Fudge’s commitment to individual expression is not limited to its product offerings; it extends to collaborations with influential figures and participation in major fashion events. Jonathan Andrew’s involvement in London Fashion Week, working with designers like David Koma, Sass & Bide, NICCE, and Maria Grachvogel, exemplifies Fudge’s dedication to pushing the boundaries of hairstyling and setting new trends in the industry. With its colourful and avant-garde approach, Fudge continues to be a brand that celebrates the artistry and diversity of hairstyling.