Floris Of London

British Family Perfumers Est. 1730 

Floris of London Wholesale Europe

Floris of London, one of the oldest and most prestigious fragrance houses in the world, was founded in 1730 by Juan Famenias Floris and his wife, Elizabeth, on London’s Jermyn Street. This family-owned business has been passed down through generations, maintaining a commitment to quality and tradition that has earned it a loyal following and a distinguished reputation.

From its inception, Floris has been dedicated to crafting exquisite fragrances using the finest ingredients. The brand’s early success was built on the expertise of Juan Floris, who brought his skills from the Mediterranean to London, creating unique scents that quickly gained popularity among the English elite. Over the years, Floris has developed an extensive range of perfumes, colognes, and grooming products, each reflecting the brand’s heritage and dedication to excellence.

The Floris fragrance collection includes iconic scents such as “No. 89,” a classic, sophisticated fragrance with notes of orange, bergamot, and lavender, beloved by notable figures including Ian Fleming, the creator of James Bond. Another signature scent, “Elite,” combines citrus and spicy notes with a woody base, embodying the timeless elegance that Floris is known for.

Beyond fragrances, Floris offers a wide array of luxury grooming products, including shaving soaps, aftershaves, and bath products, all designed to provide a comprehensive, refined grooming experience. The brand also prides itself on bespoke perfumery services, allowing customers to create personalised fragrances with the guidance of Floris’s expert perfumers.

Floris of London’s vision and mission revolve around preserving its rich heritage while continuously innovating and adapting to contemporary tastes. The brand remains committed to using the finest natural ingredients and traditional methods, ensuring that each product is crafted with the utmost care and attention to detail. This dedication to quality and tradition has solidified Floris’s place as a symbol of luxury and sophistication in the world of fragrances and grooming.