Dapper Dan

Hair Products – Pastes, Pomades & More

Dapper Dan Wholesale Europe

Dapper Dan, founded in Sheffield, England in 2011, emerged from a frustration with the lack of high-quality grooming products available to gentlemen seeking to fulfil their styling needs. The brand’s journey began with a mission to develop a unique and compact range of styling products, driven by professionals in the trade who were determined to create something truly exceptional.

Over a decade of relentless dedication, Dapper Dan honed its craft and perfected its formulations, culminating in the launch of its flagship product, the Dapper Dan Matt Paste, in 2012. This versatile matt styler quickly gained acclaim for its unrivalled performance and became a staple in the grooming routines of discerning gentlemen worldwide.

Building on the success of the Matt Paste, Dapper Dan expanded its range in 2014 with the introduction of the Deluxe Pomade and Matt Clay. Since then, the brand has continued to push boundaries and innovate, releasing a diverse array of top-quality products, from the oil-based water-soluble Heavy Hold Pomade to the 100% vegan-friendly Vegetable Soap, and beyond.

At the core of Dapper Dan’s philosophy is the belief that a handful of meticulously developed products can meet any styling requirement with ease and sophistication. This commitment to excellence is reflected in every aspect of the brand’s offerings, from formulation to packaging and beyond.

Dapper Dan takes pride in offering its range directly to customers through its website, ensuring unparalleled accessibility and convenience. Additionally, opportunities to become a reseller are readily available, underscoring the brand’s dedication to customer service and satisfaction.

The name Dapper Dan also carries historical significance, evoking the legacy of Daniel Day, known as the “king of knock-offs,” and his iconic contributions to Harlem couture in the late ’80s and ’90s. Renowned for outfitting rap culture luminaries with his signature gangster-inspired style, Dapper Dan’s influence on fashion and hip-hop remains indelible.

In 2018, Dapper Dan experienced a resurgence in prominence following a cultural appropriation scandal involving Gucci. The luxury fashion house not only financed the revival of his business but also included him in its diversity council, cementing his status as a cultural icon and reaffirming his enduring legacy in the world of fashion.