COLOR WOW

Award-Winning Hair Care Products

COLOR WOW Wholesale Europe

COLOR WOW, a revolutionary hair care brand, was born out of the relentless determination and innovative spirit of its founder, Gail Federici. With over 40 years of experience in the hair care industry and a track record of groundbreaking innovations, Gail has consistently pushed the boundaries of what’s possible in hair care.

Under Gail’s leadership, COLOR WOW has become synonymous with cutting-edge solutions for common hair concerns. From the pioneering anti-frizz product Frizz Ease during her tenure at John Frieda Hair Care to the game-changing anti-humidity product Dream Coat Supernatural Spray, Gail’s innovations have revolutionised the industry.

One of the key factors that sets COLOR WOW apart is its commitment to in-house product development. While many hair care companies outsource their formulation processes, COLOR WOW keeps everything in-house under the supervision of renowned biochemist Dr. Joseph Cincotta and Gail Federici herself. This meticulous approach ensures that each product meets the highest standards of quality and efficacy.

At the heart of COLOR WOW’s success is its powerhouse creative team, which includes some of the most sought-after celebrity stylists and viral hair experts. From brainstorming sessions with Gail and Dr. Joe to collaboration with top talent in the industry, the team is dedicated to pushing the boundaries of hair care innovation.

Beyond its commitment to excellence in product development, COLOR WOW is also deeply rooted in family values. Gail’s twin daughters, Brit and Alex, play integral roles in shaping the brand’s voice and vision, while her siblings and their families have contributed to the brand’s success across various departments.

As a woman-owned and woman-founded company, COLOR WOW is committed to empowering women and supporting initiatives that provide education, healthcare, and opportunities for women and children worldwide. Through partnerships with organisations like the Obama Foundation’s Girl’s Opportunity Alliance, COLOR WOW is making a tangible difference in the lives of women and girls around the globe.

Driven by a passion for innovation, a commitment to excellence, and a dedication to making a positive impact, COLOR WOW continues to redefine the standards of beauty and empower individuals to look and feel their best.