Top Quality Hair Collection

Chi Wholesale Europe

CHI HAIRCARE, produced by Farouk Systems, Inc., stands as a testament to the commitment of a Houston-based company founded by hairdressers, for hairdressers. Established in 1986 by Farouk Shami, a visionary hairdresser, the company is renowned for manufacturing high-quality professional hair care products under industry-leading brands such as SunGlitz®, CHI®, and BioSilk®. The core mission revolves around “Education, Environment, and Innovation,” reflecting Farouk Shami’s dedication to advancing the professional beauty industry through cutting-edge American technology.

Farouk Shami, a hair industry trailblazer, holds ownership of 27 patents, notably creating the world’s first ammonia-free hair colour. Additionally, he pioneered the use of silk proteins in the BioSilk Silk Therapy Line and introduced the groundbreaking CHI Ceramic Hairstyling Iron. Farouk Shami’s contributions extend beyond product innovation; he revolutionised the hair industry by incorporating NASA technology, fostering a safer and healthier workplace for both stylists and consumers.

The CHI brand, recognized for its dynamic growth, revolves around natural silk-based products. Particularly acclaimed is its line of hair brightening products, a pioneering venture that eliminated ammonia from the formulation. These products not only safeguard hair from the intense heat of styling tools but also revitalise, impart shine, and infuse energy and softness into the hair.

CHI HAIRCARE continues to evolve, offering top-quality professional hair care products and cutting-edge hair styling tools. The brand’s commitment to excellence elevates the hair game for stylists and consumers alike, providing salon-grade products that deliver superior performance.