By Terry

French Makeup | Luxury Makeup + Skincare 

By Terry Wholesale Europe

By Terry, founded in 1998 by Terry de Gunzburg, is a prestigious luxury beauty brand known for its innovative approach to skincare-infused makeup. With a vision to create high-performance products that combine the benefits of skincare with the transformative power of makeup, By Terry has established itself as a pioneer in the beauty industry.

Terry de Gunzburg, a renowned makeup artist and former Creative Director at Yves Saint Laurent Beauté, launched By Terry with the aim of providing sophisticated, easy-to-use products that deliver professional results. Her expertise and passion for innovation are evident in every product, each meticulously formulated to meet the highest standards of quality and performance.

The brand’s mission is to enhance natural beauty through exceptional products that simplify the beauty routine while delivering stunning results. By Terry’s commitment to luxury, innovation, and elegance is reflected in its extensive range of products, which includes foundations, powders, lipsticks, eyeshadows, and skincare essentials.

By Terry is renowned for its iconic Baume de Rose, a cult-favourite lip balm that has garnered a devoted following for its nourishing and repairing properties. Another standout product is the Hyaluronic Hydra-Powder, a groundbreaking setting powder infused with hyaluronic acid to provide a flawless, hydrated finish. These products exemplify the brand’s dedication to creating makeup that not only enhances appearance but also cares for the skin.

Innovation is at the heart of By Terry’s philosophy. The brand continually pushes the boundaries of beauty technology, incorporating advanced ingredients and cutting-edge formulations into its products. By Terry was one of the first brands to introduce hyaluronic acid and rose extracts into makeup, setting a trend that many others have since followed.

The brand’s approach to beauty is rooted in the belief that makeup should be an extension of skincare. By Terry products are designed to nourish, protect, and enhance the skin, ensuring that it looks and feels its best. This skincare-first philosophy is evident in the carefully selected ingredients and the luxurious textures that define By Terry’s offerings.

By Terry is also committed to sustainability and ethical practices. The brand continuously works towards more sustainable packaging solutions and responsible sourcing of ingredients, ensuring that its products are not only effective but also environmentally friendly.

Inclusivity and diversity are core values at By Terry. The brand offers a wide range of shades and formulations to cater to different skin tones and types, ensuring that everyone can find products that suit their individual needs. This dedication to inclusivity is reflected in the brand’s campaigns and product lines, which celebrate beauty in all its forms.

Education and empowerment are also central to By Terry’s ethos. The brand provides a wealth of tutorials, tips, and masterclasses to help consumers master makeup techniques and achieve professional-level results at home. By Terry’s active presence on social media allows it to engage with a global audience, share expert advice, and celebrate the artistry of makeup.

By Terry’s success is a testament to its unwavering commitment to quality, innovation, and elegance. The brand continues to set trends, redefine standards, and inspire confidence through its luxurious, skincare-infused makeup products. With a legacy built on expertise and a passion for beauty, By Terry remains at the forefront of the luxury beauty industry, delivering products that enhance natural beauty and simplify the beauty routine.