Makeup, cosmetics and beauty products

Bourjois Wholesale Europe

Bourjois, a brand with roots tracing back to 1863 in the vibrant theatre district of Paris, emerged from the creative mind of Joseph-Albert Ponsin, an actor with a visionary approach to cosmetics. Originally crafted for his fellow performers, the brand quickly transcended the theatrical realm with its ingenious products and a rich palette of colours, attracting customers beyond the stage. Today, Bourjois stands as the epitome of Parisian chic, offering innovative and user-friendly cosmetics that aim to make beauty accessible to every woman.

The brand draws inspiration from the distinctive “je ne sais quoi” that sets Parisiennes apart, capturing the essence of the city’s charm. Bourjois is committed to providing women with the means to express themselves creatively without complexity or exorbitant costs. With a focus on personality and a celebration of individuality, Bourjois encourages women to embrace their uniqueness.

In 1924, Bourjois took a bold step by introducing an imaginary muse named Babette. This fictional yet charming Parisian muse embodied qualities of attractiveness, independence, and a spirited sense of humour. Through Babette’s illustrated adventures, Bourjois guided women in mastering the art of effortless beauty, sparking a trend where Parisian women began redefining beauty in their daily lives. Bourjois, as a brand, became synonymous with Parisian beauty and the sheer joy of makeup.

With a heritage rooted in the lively streets of Paris, Bourjois continues to enchant women worldwide, providing them with cosmetic solutions that effortlessly blend innovation, style, and the timeless allure of Parisian elegance