Apivita

Natural Beauty Skincare, Hair & Body

Apivita Wholesale Europe

Apivita, founded in 1979 by two pharmacists, Nikos and Niki Koutsianas, in Greece, embodies a deep respect for nature and the human body. Inspired by the industrious bee and the rich biodiversity of Greek flora, the couple set out to create a line of natural, effective, and holistic skincare products. Apivita, derived from the Latin words “apis” (bee) and “vita” (life), reflects this inspiration, emphasising the life-giving power of bees and plants.

Apivita’s core values are rooted in sustainability, natural beauty, and scientific innovation. The brand is committed to using natural ingredients, many of which are derived from Greece’s diverse plant life and bee products like honey, propolis, and royal jelly. These ingredients are carefully sourced and processed to retain their beneficial properties while minimising environmental impact. Apivita also prioritises ethical practices, ensuring fair trade and supporting local communities.

The product ranges of Apivita are diverse, catering to various skin types and concerns. The brand offers comprehensive skincare lines, including cleansing, hydration, anti-aging, and sun protection products. Additionally, Apivita features hair care, body care, and holistic wellness products, all formulated with natural ingredients and free from harmful chemicals like parabens, silicones, and phthalates. The Men’s Care line provides tailored solutions for male grooming needs, while the Queen Bee line offers luxurious anti-aging treatments harnessing the power of royal jelly.

Apivita’s dedication to scientific research is evident in its collaboration with leading research institutions and universities. The brand combines traditional herbal knowledge with cutting-edge scientific advancements to ensure the efficacy and safety of its products. Apivita’s holistic approach to beauty emphasises not only external care but also overall well-being, promoting a balanced and natural lifestyle.

Apivita stands as a testament to the harmony between nature and science, delivering natural and effective skincare solutions while honouring the environment and its cultural heritage.